NOW BY SAHR KHIMJI
Bridging the gap between Instagram luxury and high-end e-commerce — building a digital storefront worthy of the brand.
A known boutique. Invisible online.
Now by Sahr Khimji had built a loyal, high-end clientele through word-of-mouth and Instagram — but their digital presence didn't match the calibre of their product. Without a proper e-commerce experience, they were relying entirely on Instagram DMs and WhatsApp to close sales.
Every sale was manual. Every enquiry was a conversation. The brand deserved better — and so did their clients.
Boutique reimagined. Online.
We designed and built a dark-luxury e-commerce experience that felt like walking into the boutique itself — refined, intentional, and immersive. Every product page, every interaction, was crafted to communicate premium quality before the customer even read a word.
An automated flow replaced the manual DM-to-sale process entirely. Customers could now browse, select, and purchase with the same ease they'd expect from any world-class luxury brand.